New York CNN —The Pumpkin Spice Latte is coming back, again. Starbucks' Pumpkin Spice Latte was introduced 20 years ago. StarbucksAnd Starbucks’ Reserve stores, more upscale locations, will also sell pumpkin spice beverages for the first time this year. Pumpkin spice is everywhere now, to the point where people roll their eyes when they see yet another pumpkin spice product, or mourn the arrival of pumpkin spice anything as marking the end of summer. Seasonal items like the Pumpkin Spice Latte are also an important marketing tool because they only come around once a year.

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Persons: “ it’s, ”, Thomas Prather, ” Prather, you’ve, Peter Dukes, “, ” Dukes, likeliness, Dukes, Tapping, Paige Leyden, Kelly Haws Organizations: New, New York CNN, Starbucks, PSL, Olin Graduate School of Management, Vanderbilt University . Pumpkin Locations: New York, ., Washington ,, Vancouver, North America, Mintel